TWO ROBBERS
CREATIVE STRATEGIST: BLAYZE TEICHER
NOT SO FAST
New Yorkers and Philadelphians know and love Two Robbers for their hard seltzers and quirky packaging. But introducing their new canned vodka sodas meant building a strategy to convert seltzer chuggers into cocktail connoisseurs. And connoisseurs? They sip. Two Robbers: Not So Fast.
GET New Yorkers and Philadelphians
WHO already love Two Robbers' Hard Seltzer
TO opt for their new Canned Vodka Soda
BY offering the leisure inherent to cocktail culture
The Challenge
Convert seltzer chuggers into cocktail connoisseurs.
The Insight
Connoisseurs don't drink; they sip.
The Strategic Approach
Forbes reports "increasingly knowledgeable...[consumers] are chasing new, esoteric flavors and origins." Two Robbers contains premium 4x distilled vodka made from French winter wheat and real fruit. No longer only enjoyed by those wanting to chug seltzer, the canned beverage marker is growing rapidly and has a projected valuation of +$70B by 2033. By highlighting the quality, our approach reimagined the narrative: a canned beverage could provide an elevated experience - whether enjoying at a bar or at an event.
The Creative
Our campaign features fashion-forward, Neo-Western thieves daring to take their time enjoying Two Robbers in otherwise high-stakes situations.
creative strategist: Blayze Teicher
copywriter: Chrissy Mize
art director: Dustin Hood
photography: Priyanka Arya Krishnan
