KIRRIN FINCH
DIRECTOR // CREATIVE DIRECTOR: BLAYZE TEICHER
MEET CUTE QUEER
Kirrin Finch, "meets the growing demand for gender-defying fashion by creating menswear-inspired apparel designed to fit a range of female and non-binary bodies." But perhaps more-so, their apparel offers trailblazers the confidence to be themselves.
GET Women and TGNC people
WHO are frustrated by ill-fitting menswear
TO choose Kirrin Finch apparel
BY offering more than a better fit, but gender-affirming culture
The Challenge
This demographic reports growing frustration with the lack of menswear-inspired options that serve both elevated style and impeccable fit for their bodies. When it's a brave act just to exist as one's authentic self, poor fitting clothing only detracts from that bravery. Our goal was to position Kirrin Finch as the trusted brand fueling confidence for a new generation of trailblazers across this diverse community.
The Insight
No one wants to feel like they’re wearing their Dad’s clothes on a date.
The Strategic Approach
From // To:
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trendy to timeless
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inspired by menswear to tailored for all bodies
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rooted in the past to future-forward
The Creative
Set against a classic love song with a modern soundscape, we centered our campaign around two hopeful people meeting up for the first time: a “meet queer.”
written/directed by: Blayze Teicher
cinematography: Myles Caba
editing/color: Matthew Stein
executive producer: Like Fire Creative
starring: Kathel Griffin & Hannah Molly Rose
vocals: Camille Trust