FORNITE
SPEC
REBOOT THE WORLD
With FEMA's workforce down nearly 20%, Fortnite mobilizes its 110 million monthly active players
to support disaster relief. Partnering with Team Rubicon, Epic Games delivers critical
aid to communities in crisis through Rivian-powered Battle Buses.
COPYWRITER: BLAYZE TEICHER
ART DIRECTORS: SHAMYER SHANDEL & SAVI RATHI
Fortnite releases Reboot the World, a new game mode where players repair a damaged island
based directly on a real-world emergency. Epic Games donates $1 to Team Rubicon for
every structure rebuilt in-game. If just 10% of Fortnite's 110 million monthly active
players participate, millions could be raised for Team Rubicon simply by playing.
This spec campaign includes visual assets created with both traditional design tools and AI-assisted image generation.
To keep building the community, Fortnite hosts pop up events, called Squad Up, where locals can volunteer, pack relief kits, and donate to the mission. Fortnite offers exclusive celebrity-hosted events, concerts, skins, and V-Bucks to volunteers for showing up for their neighbors. The live tracker provides updates on volunteer headcount, how many kits have been packed, and the current location of the Battle Buses.
