top of page

GOLD'S GYM

SPEC
WORK THROUGH IT
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

Emotional pain can burn just as badly as physical. But powering through heartbreak?
That takes a certain kind of strength. That’s why Gold’s Gym is reframing heartbreak
as the greatest training ground for reviving your golden era.

Golds - CUAC (Mock).jpg
COPYWRITER: BLAYZE TEICHER
ART DIRECTOR: JAKE STALLINGS
Golds - NGB (Mock).jpg
Golds - SUFY KMF (Mock).jpg
Golds - PTHTW (Mock).jpg
Golds - BYB DS (Mock).jpg
Golds - BMCL (Mock).jpg
Golds - RFTR (Mock).jpg
Golds - DGN (Mock).jpg
Golds - EYD (Mock).jpg
Golds - BT (Mock).jpg
Gold_s - Vibey Board.jpg

Gold's releases “WORK THROUGH IT,” an original synth-pop anthem empowering
those going through heartbreak to stop spiraling and start moving.

After the music video launches, fitness influencers kick off the "Work Through It" dance challenge.
They share their own experiences with heartbreak, motivating followers to work through the pain.

Gold's - IG (Mock).png

Sold as a collectible vinyl, also available on Spotify and Apple Music, the platinum gold album
features the HIIT single “Work Through It” alongside other original songs:

​

“Block. Them.”

“Curl Up & Cry”

“Everything to Gain”

...and a remastered bonus track of

“You Give Love A Bad Name” by Bon Jovi

Gold's - Album (Mock).png
Gold's - Spotify (Mock).png

Part fitness class, part concert, part community event, Work Through It Live brings thousands together to perform the dance alongside trainers and live musicians playing songs from the album.
The night ends on a high note with a special guest performance from Jon Bon Jovi,
whose anthems inspired an entire generation to overcome heartbreak.

Gold's - WTIL.jpg

After gaining 40 pounds of muscle to portray He-Man, Nicholas Galitzine is spotted at Work Through It Live. Fans snap photos with this internet boyfriend to make their ex-boyfriend feel the burn.
The heartbroken pose with this heartthrob to create the ultimate "I've moved on" post,

Gold's - PR (Mock).png

Members visit special Emotional Baggage Stations inside Gold's Gym, where they upload
photos of whatever or whoever they're ready to leave behind. Every hit generates a Power Score,
turning emotional baggage into measurable progress. Customizable Emotional Baggage
bags are also available through the Gold's Gym Official Store.

Gold's - EBS.png

This spec campaign includes visual assets created with both traditional design tools and AI-assisted image generation.

Gold_s - Vibey Board.jpg
bottom of page