BLUE MOON
SPEC
DRINK IT IN
When a moment feels rare, people unleash the impulses they usually suppress.
Drink It In inspires people to make the most of these rare moments.
COPYWRITERS: BLAYZE TEICHER & RAHAEL ATKERSON
ART DIRECTOR: ZOE NEYER
Hidden within Craters of the Moon National Monument & Preserve, The Moonkeeper Installation invites travelers to leave handwritten messages inside Blue Moon bottles for future visitors. The central clock counts down to the next Blue Moon, commemorated with an unplugged music festival. "Let's Make a Pact," limited-edition 24-packs include a Camp Snap camera and, for a lucky few, complimentary Moonkeeper tickets.
Blue Moon partners with Timeleft - the app that turns six strangers into friend groups - to help solo travelers finally check off their bucket lists, together.
Across iconic skylines, Drink It In messaging reveals itself only in the moonlight.
Drink It In continues celebrating rare moments by connecting people with ISS astronauts for a shared Blue Moon during their brief lunar orbit window, and by partnering with Movado on a limited-edition Museum Dial that replaces its signature dot with a genuine sapphire.
This spec campaign includes visual assets created with both traditional design tools and AI-assisted image generation.