When You’re Seen, You Show Up Differently. With the true color match of Fenty Beauty, you'll want to Let Them See You Coming from lightyears away. Inspired by the confidence that comes from finding your shade, the campaign celebrates the moment your aura precedes you. Through fearless ambition and unapologetic visibility, Fenty turns matching your shade into a statement: if the world is going to stare, give them something to see.
COPYWRITER: BLAYZE TEICHER
ART DIRECTOR: SAVI RATHI
Co-Star makes its users feel seen with its in-depth analysis reports. Fenty partners with this popular astrology app to introduce the Glow Chart, a personalized beauty analysis based on your individualized birth chart and how you want to show up in the world.Using Co–Star data, the Glow Chart delivers tailored insights alongside curated Fenty product recommendations designed with your beauty goals in mind. Users can shop their personalized routine directly through Co–Star and watch what happens when the stars align.
Drones appear above the destinations with extraterrestrial history: Roswell, Marfa, and Houston.
Fenty takes over transportation hubs across major cities with larger-than-life 3D billboards that turn everyday commutes into unforgettable arrivals.
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Spanning an entire city block, the exterior awning at Penn Station transforms into a 3D IMAX experience for travelers passing through. The underside of the awning begins as a night sky before giving way to constellations of Fenty makeup, their textures cascading from above. From clouds of powder and lip balm, the women of Planet Fenty emerge on the horizon. With aura so powerful, they transform the space around them.
Similar scenes play out in the escalator tunnels of Moynihan Train Hall and Grand Central Terminal. As commuters look up toward their next destination, they're met with allure of cosmic proportions.
The women of Planet Fenty have arrived. After touching down in Chicago, they've left their glowing mark across the city. At the center of the installation, a permanent crater marks the moment of arrival, encircled by shimmering lip balm and textures that seem to have spilled directly from their planet. Beyond the crash site, nearby buildings drip with cosmic remnants, from glossy lip oils to sparkling powders that make the Chicago skyline sparkle. The Fenty Landing Site becomes a permanent landmark for anyone who wants to see and be seen signaling glow.
Fenty wants to ensure all systems glow - even on the go. Introducing a futuristic, luxury phone accessory designed for mid-mission touch-ups. This clip-on device attaches to your phone case magnetically, opens into a refillable Fenty compact, and contains a light-up vanity mirror to reapply radiance from anywhere.