When you’re seen, you show up differently. Let Them See You Coming from lightyears away with the true color match of Fenty Beauty. Inspired by the confidence that comes from finding your shade,
the campaign celebrates the aura that precedes you.
COPYWRITER: BLAYZE TEICHER
ART DIRECTOR: SAVI RATHI
Fenty takes over transportation hubs across major cities with larger-than-life 3D billboards that
turn everyday commutes into unforgettable arrivals.
The women of Planet Fenty have arrived. After touching down in Chicago,
they leave their mark with oozing lip balm and shimmering textures spilling from their crater.
The Fenty Landing Site becomes a permanent landmark and retail destination.
Drones deliver Planet Fenty's Let Them See You Coming message above
destinations with extraterrestrial history: Roswell, Marfa, and Houston.
The Aura Lens, Fenty’s new luxury accessory, is designed for mid-mission touch-ups. The refillable compact magnetizes to your phone and includes a light-up vanity mirror to ensure all systems glow - while on the go.
Fenty and Co-Star have teamed up to introduce the Glow Chart.
By analyzing your individualized birth chart, the popular astrology app now offers a personalized beauty reading and lets you shop custom Fenty Beauty recommendations directly from your phone.
This spec campaign includes visual assets created with both traditional design tools and AI-assisted image generation.