DAVE'S HOT CHICKEN
SPEC
HATE'S NOT HOT
Chick-fil-A has built a brand rooted in religious righteousness while donating millions to organizations that promote hate. But Dave's Hot Chicken believes everyone deserves love, respect, and a great chicken sandwich. On one blessed Sunday, Dave's transforms the sidewalk outside Chick-fil-A's closed doors into an epic block party benefiting GLAAD - proving Hate's Not Hot.
COPYWRITER: BLAYZE TEICHER
ART DIRECTOR: ZOE NEYER
Dave's Hot Block Party guests enjoy DJ sets, drag performances, inclusive wedding ceremonies
and a confessional booth that actually offers affirmations. As the event's headliner, Adam Devine reprises his role as Kelvin Gemstone to deliver a sermon that's anything but fire-and-brimstone.
But the real star of the show? The Sinner Sandy.
For every Sandy sold, Dave's donates $1 to GLAAD to help expand LGBTQ+ media representation.
The Sinner Sandy is coated in a Fire-Roasted Chile Rub, layered with Charred Garlic Aioli, and topped with Habanero Hot Honey. Every bite is finished with crisp dill pickles for an unapologetically bold taste. The new sacred recipe blends sweet, sticky honey with Dave's signature Reaper heat for a sandwich that's both decadent and fiery. Because when it comes to chicken, Dave's believes only the spice should burn.
The block party comes to an end, but the good word lives on.
Shop exclusive Pride merch or donate directly to GLAAD at HatesNotHot.com.
This spec campaign includes visual assets created with both traditional design tools and AI-assisted image generation.