CHUPA CHUPS
SPEC
THE SWEET SPOT
In a new branded-content streaming series on HBO Max, Matty Matheson and Chupa Chups challenge random travelers off the beaten path in search of the world’s hidden Sweet Spots.
COPYWRITER: BLAYZE TEICHER
ART DIRECTORS: JAKE STALLINGS & JULIA CARY
Matty Matheson's new restaurant concept, The Detour, offers a curated global menu inspired by his travels on the series. The Chupa Chupa Signature Dessert Pops include Acai Dreams, Guava Falls, Normandy Salted Caramel, and Golden Highland Honey.
Wherever you are in the world, tag @chupachups to add what you deem a Sweet Spot
for a chance to have it featured on Season Two.
Regular travelers are rewarded with an official Sweet Spot excursion and exclusive Chupa Chups flavors inspired by Season One destinations: Brazil, Dominica, France, and Vietnam.
This spec campaign includes visual assets created with both traditional design tools and AI-assisted image generation.