LEVI'S
DENVER AD SCHOOL
WANTED: CUNTRY PRIDE
When it comes to rural communities, many queer Americans uproot and head to the coasts in search of safety and belonging. But what if they didn't have to leave home? Bringing stars, stripes, and then some, this Levi's collection reclaims Americana for those who've always Wanted: Cuntry Pride.
"AMERICANA COULD NEVER"
WRITTEN AND DIRECTED BY: BLAYZE TEICHER
COPYWRITER: BLAYZE TEICHER
ART DIRECTOR: LAUREN JACOBSON
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Wanted: Cuntry Pride reimagines Levi’s iconic Americana aesthetic using camo, lace, frayed denim, and affirming silhouettes to offer a gender fluid wardrobe designed to celebrate all forms of self expression.
Levi's partners with Scuff Western, the internet-famous queer line dancing collective, to launch The Outlaw Ball. Dancing to everything from Cowboy Carter to The Rise and Fall of a Midwest Princess, attendees dress up and hoe down at events nationwide. The series brings queer country nights to more cities
- especially near Levi's stores in regions with limited LGBTQ+ programming.
Levi's photo booths print Wanted-style souvenir photos at both The Outlaw Ball events and retail locations.
For every purchase from the Wanted: Cuntry Pride collection, Levi's donates 20% to Point of Pride, helping queer, trans, and gender-expansive people round up gender-affirming care. So giddy up and get yours.
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